Making A Movie: How To Build A Kickstarter
By David Chen/March 24, 2014 12:00 pm EST
Thanks to you guys, we met our Kickstarter goal in just 12 days. Our Kickstarter project now has just a few hours left to go (you can still back us by clicking here), but we are well into pre-production for our upcoming shoot.
Our Kickstarter project took me roughly six weeks of work to create. Looking back, there are a lot of things I would’ve done differently. After the jump, I share some learnings I’ve had throughout this process. I also had the chance to chat with Cesar Kuriyama and Matt Reynolds, both of whom had great success with their respective Kickstarter projects. Cesar successfully funded his 1SecondEveryday app and Matt got his film, The Great Chicken Wing Hunt, financed. A podcast recording of our chat can be found below.
The following pieces of advice are either things I think I did well for our project, or things I didn’t do well but wish I had. Note that no two Kickstarter projects are the same – what worked (or didn’t work) for me may not hold for your project. Best to just use this as a list of mild suggestions. In this post, I attempt to go beyond the advice Kickstarter itself offers:
Basically, you should have some way of getting the word out about your project. Kickstarter is littered with the corpses of unfunded projects, likely created by people who thought that putting together a project and a half-decent Kickstarter video would send people running. It usually doesn’t work that way although there are, of course, exceptions.
Below you’ll find my Kickstarter podcast chat with Cesar Kuriyama and Matt Reynolds. Be sure to check out 1SecondEveryday and The Great Chicken Wing Hunt, as they are both delightful.
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