Twitter To Sell Movie Tickets Through Fandango

Twitter To Sell Movie Tickets Through Fandango

By Germain Lussier/Oct. 11, 2013 11:37 am EST

A new deal was just signed between Twitter, Comcast and NBC Universal. Starting in November, a “See It” button will start appearing in your feed whenever someone talks about a TV show, movie or sporting event. If you click on it, depending on your cable provider and subscriptions, that event will just come on. In the case of movies, it’ll link to Fandango. Read more details below.

As is the case with any deal like this, it’ll start small, only working with Universal properties and on Comcast cable systems. But if it proves successful, it’ll likely expand out. Personally, I don’t think a “See It” button is going to change my habits. If someone is talking about a show or movie I want to see on Twitter, I’ll walk to another room and put it on. Maybe if I was looking at Twitter on my TV, it would work, but how many people actually do that?

Integration with my smartphone and tablet is a bit more appealing, however. If I’m on my iPad on my couch and forget a game is on, clicking a button to turn my TV on, and to the right channel, is pretty damn cool.

Movie tickets though? We’ll see.

Anyway, here’s the full press release via Deadline. There’s some other interesting info in here about advertising embeds and more. Do you think this will be a big deal?