By Russ Fischer/Nov. 6, 2012 10:56 am EST

This image is available from Regal Theaters (via FirstShowing), and likely other chains that will be presenting The Hobbit in HFR as well. Too bad this is mostly just marketing jargon, with the “why do it?” answer being particularly empty — there’s a chance there to really push the idea of HFR, but this sheet isn’t very convincing.